Box, Secretary-General Zhang Jun, Chinese Ambassador Red Foundation fund-raising, the famous TV show host Phoenix Chen Lu Yu, the famous Hong Kong singer Yip Sai-wing, corporate donors and cooperation agencies, and representatives of news media organizations a total capital of more than 150 people attended the launching ceremony.
It Red Foundation of China introduced the Secretary-General Wang Rupeng, Do traditional forms of fund-raising, mainly through electronic video collection box indoor and outdoor LED video to promote the Chinese Red Foundation's community projects, play the Red Cross fund-raising promotional advertising, publicity and create a lively atmosphere of charity, for the urban public convenient donation channel.
Wangru Peng said, ; the same time, the first joint outdoor LED media company in Beijing, Shanghai, Wuhan, Hangzhou, Guangzhou and other large cities set up high-tech LED electronic display, the use of electronic collection box and outdoor LED screen the huge promotion of space, unity Play Red Cross promotion and fund-raising ads, indoor and outdoor combined to form, the joint inter-city network of cross-promotion, the Red Cross public service announcement to build a new platform to expand the social impact of the Red Cross to promote the development of the China Red Cross.
It learned that the Chinese Red Cross Foundation launched electronic screen collection box, handsome in appearance, novel design, break through the traditional collection box features a single, old-fashioned style of the old image of the traditional donation boxes and advanced video technology combined, not only installed the electronic display, can play public service advertising films, but also has contributions from the data set of electronic display and electronic features such as voice appreciation, a donation box with donors to achieve the electronic interaction. This means the use of modern electronic technology, the pursuit of science and technology and the humanities rich electronic screen collection box, will be the red-based fund-raising activities will be carried out an innovative society, China will also establish a new image of the public welfare.
launch ceremony, Rainbow Media Advertising (Beijing) Co. Foundation donation to the China Red 1 million yuan, for launching the Video advertising time one hour per day, equivalent to 15 million yuan worth. In five cities, outdoor LED advertising screen will broadcast one hour a day the Red Cross fund-raising advertising propaganda.
famous show host Chen Lu Yu and Hong Kong singer Yip Sai-wing, also attended the GUO Chang-jiang, vice president of China Red Cross Society of China, vice chairman of the Red River Foundation was Chen Lu Yu Dan, Yip Sai Wing issued a to Chen Lu Yu, Yip Sai Wing presented a printed Chinese Red Foundation logo T-shirt as a souvenir. Luyu said after the appointment, to make the greatest love, as a public good to contribute their forces for more vulnerable groups looking for life in the sun, ignite hope in life.
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